Engineered Consumer-Ready AI Experiences from Complex Technology

Oral-B App: Transforming Oral Healthcare Through AI and IoT Innovation

Here’s the challenge with smart toothbrushes: turn sensors and Bluetooth into something people want to use twice daily, every day, for years. Oral-B had pioneered Bluetooth enabled toothbrushes with sophisticated sensors, but hardware innovation alone doesn’t change behavior. They needed to transform sensor data into coaching that improves oral health without feeling clinical or overwhelming. The app had to be intelligent enough to provide useful insights, yet simple enough for groggy morning routines.

We partnered with Oral-B to create a personal brushing assistant. Using computer vision and machine learning, we developed 3D teeth tracking showing exactly where you’ve brushed and missed. AI powered recognition provides real time pressure guidance and coverage insights, with personalized coaching that improves over time.

Millions now receive professional grade guidance through an app that makes better oral care effortless. Intelligent coaching improves brushing effectiveness, real time tracking clarifies coverage, and personalized insights make progress achievable.

✔ 3D Teeth Tracking Real-time position monitoring ensures comprehensive brushing coverage
✔ AI Brushing Recognition Machine learning identifies brushing patterns and provides intelligent coaching
✔ Personalized Insights Pressure guidance, coverage maps, and trend analysis tailored to each user
✔ Smart Coaching Learn and improve based on historical data and expert recommendations

Setlist Beauty: Bringing Beauty Tech Personalization to the Consumer Market

Walk into any drugstore and face hundreds of skincare products with thousands of claims all promising results, none accounting for your specific skin or concerns. Beauty is deeply personal, yet most people get identical generic advice. P&G envisioned an app delivering professional-grade skincare guidance at consumer scale but personalization at scale is genuinely difficult.

They needed partners who could translate sophisticated AI and computer vision into an experience that feels personal and helpful. Not just technology that analyzes skin coaching that makes someone feel understood.

We worked with Setlist Beauty to design an app making professional skincare insights accessible. Using computer vision, the app analyzes skin conditions and generates personalized scores that track over time. Users access curated content tailored to their needs and can chat directly with licensed estheticians for expert advice.

The result feels like having a personal skincare expert in your pocket. AI analysis helps users understand their skin effortlessly, curated content makes strategies clear, expert access brings guidance to everyone—transforming skincare from guesswork into confident choices.

✔ AI-Powered Skin Analysis State of the art computer vision technology provides accurate skin assessments
✔ Personalized Content Curated articles, quizzes, and videos tailored to individual skin goals
✔ Expert Guidance Direct access to licensed estheticians for professional skincare advice
✔ Progress Tracking Track your skin score over time and measure improvement with precision

What Makes This Partnership Work

When consumer products companies invest in R&D breakthroughs, they face a unique challenge: laboratory innovations that are technologically sophisticated but must feel effortless to millions of everyday users. Hardware breakthroughs only create value when software makes them intuitive. Advanced AI and computer vision capabilities must serve human needs with empathy and intelligence. Success requires partners who can bridge both worlds naturally—making sophisticated technology feel simple, making complex algorithms feel helpful, making breakthrough innovation feel inevitable.

That’s why companies like P&G return for projects across multiple business units. The work succeeds because we start from the same place they do: genuine empathy for the people using these products daily. When you’re building IoT healthcare devices or computer vision beauty applications, impressive lab demonstrations mean nothing if people don’t want to incorporate them into their routines. The technology must disappear into seamless experiences that make daily life more intelligent, more intuitive, more satisfying.

Whether it’s oral health technology, beauty personalization platforms, or innovations we haven’t built together yet, the partnership continues because success demands the same foundation: deep understanding of both advanced technology and everyday human behavior, combined with unwavering commitment to creating experiences people genuinely love using.

Turn R&D Breakthroughs Into Consumer Favorites. When your innovations need to become products millions want to use daily, you need partners who understand both advanced technology and everyday consumer needs. Whether you’re pioneering IoT devices, computer vision applications, or breakthrough consumer technology that demands both sophistication and simplicity, let’s discuss how empathy-driven design can transform laboratory innovation into daily experiences people genuinely love.